Privacy Policy
Last updated: 22/07/26
1. Introduction
CLF Distribution Ltd ("CLF", "we", "us", "our") is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, share and protect your personal information when you:
- Visit our website;
- Register for an account;
- Purchase products or services from us;
- Contact us;
- Subscribe to marketing communications; or
- Otherwise interact with us.
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, CLF Distribution Ltd is the Data Controller of your personal information.
Company Details
CLF Distribution Ltd
Company Number: 03561973
Unit 3, Quest 271, Test Lane,
Southampton
Hampshire
SO16 9SD
Email: customerservices@clfwholesale.com
Telephone: 023 8127 7000
2. Personal Information We Collect
Depending on how you interact with us, we may collect and process the following categories of personal information:
- Identity Data
- Name
- Job title
- Company name
- Customer account details
Contact Data
- Billing address
- Delivery address
- Email address
- Telephone number
Transaction Data
- Order details
- Purchase history
- Returns and credit information
- Payment transaction records
Technical Data
- IP address
- Browser type and version
- Device information
- Operating system
- Website usage information
Marketing Data
- Marketing preferences
- Subscription records
- Communication preferences
Correspondence Data
- Enquiries submitted via our website
- Email correspondence
- Telephone communications
- Customer service records
3. How We Collect Your Information
We collect personal information:
- Directly from you when you register an account, place an order, contact us or subscribe to our communications.
- Automatically through cookies and similar technologies when you use our website.
- From service providers involved in payment processing, delivery and fraud prevention where appropriate.
- From publicly available business information where permitted by law.
4. How We Use Your Information
We may use your personal information for the following purposes:
To Supply Products and Services
- Processing and fulfilling orders.
- Managing customer accounts.
- Taking payment and issuing invoices.
- Delivering products.
Customer Service
- Responding to enquiries.
- Managing complaints, returns and account issues.
- Providing customer support.
Website Management
- Maintaining website security.
- Monitoring and improving website performance.
- Preventing fraud and misuse.
Business Administration
- Accounting and financial reporting.
- Legal and regulatory compliance.
- Maintaining business records.
Marketing
- Sending marketing communications where permitted by law.
- Managing subscriptions and communication preferences.
- Measuring the effectiveness of marketing activities.
5. Legal Basis for Processing
Under UK data protection law, we rely on one or more of the following lawful bases:
Contract
Where processing is necessary to:
- Process and fulfil orders.
- Manage your customer account.
- Take payments.
- Deliver products and services.
Legal Obligation
Where processing is necessary to comply with:
- Tax legislation.
- Accounting requirements.
- Other legal and regulatory obligations.
Legitimate Interests
Where processing is necessary for:
- Customer service.
- Website security.
- Fraud prevention.>
- Business administration.
- Improving our products and services.
We ensure our legitimate interests do not override your rights and freedoms.
Consent
Where required by law, including certain marketing activities and non-essential cookies.
You may withdraw your consent at any time.
6. Marketing Communications
We may send you marketing communications by email, post or telephone where permitted by applicable law.
You can opt out of marketing communications at any time by:
- Clicking the unsubscribe link in marketing emails;
- Updating your communication preferences;
- Contacting us using the details in this Privacy Policy.
Please note that even if you opt out of marketing communications, we may still contact you regarding orders, accounts and other service-related matters.
7. Cookies and Analytics
We use cookies and similar technologies to ensure our website functions correctly, improve performance and understand how visitors use our website.
Some cookies are strictly necessary for the operation of our website. Other cookies, including analytics cookies provided through Google Analytics, are only used where you have provided consent where required by law.
You can manage your cookie preferences at any time through our Cookie Settings tool.
Detailed information about the cookies used on this website, including their purpose and duration, can be found in our Cookie Policy and Cookie Declaration provided through our cookie management platform.
Strictly Necessary Cookies
These cookies are essential for the operation of the website, including shopping basket and account functionality.
Analytics Cookies
We use
Google Analytics to help us understand how visitors use our website and to improve our services.
Google Analytics collects information such as:
- Pages visited;
- Time spent on the website;
- Device and browser information;
- General geographical location;
- Website navigation activity.
Google Analytics cookies will only be used where you have provided consent through our cookie consent mechanism where required by law.
Functional Cookies
These cookies remember preferences and settings to improve your experience.
You can manage cookie preferences through our cookie consent tool and your browser settings.
8. Sharing Personal Information
We may share personal information with trusted third parties where necessary, including:
- Pay360 for payment processing;
- Delivery and logistics providers;
- Website hosting and IT support providers;
- Professional advisers, auditors and insurers;
- Regulatory authorities and law enforcement agencies where required by law.
All third-party providers are required to protect personal information appropriately and process it only for legitimate purposes.
We do not sell your personal information to third parties.
9. Location of Data Processing
We store and process personal information within the United Kingdom.
Should it become necessary to transfer personal information outside the UK in the future, we will ensure appropriate safeguards are implemented in accordance with UK data protection legislation.
10. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected and to meet legal, regulatory and business requirements.
Typically, we retain:
- Customer account records while the account remains active and for a reasonable period afterwards.
- Financial and transaction records for up to seven years to meet accounting and tax obligations.
- Marketing preference records until consent is withdrawn or preferences are amended.
- Customer service records for as long as necessary to manage enquiries and business operations.
When personal information is no longer required, it is securely deleted or anonymised.
11. Security of Personal Information
We implement appropriate technical and organisational measures designed to protect personal information against:
- Unauthorised access;
- Loss;
- Destruction;
- Alteration;
- Misuse; and
- Disclosure.
These measures include:
- Encryption using SSL/TLS technology;
- Password-protected systems;
- Firewalls and network security controls;
- Appropriate access controls.
Whilst we take reasonable steps to protect personal information, no method of transmission over the internet is completely secure.
Customers are responsible for maintaining the confidentiality of their account credentials.
12. Your Rights
Under UK data protection law, you have the right to:
Right of Access
Request access to the personal information we hold about you.
Right to Rectification
Request correction of inaccurate or incomplete personal information.
Right to Erasure
Request deletion of personal information in certain circumstances.
Right to Restrict Processing
Request restriction of processing in certain circumstances.
Right to Data Portability
Receive personal information in a structured, commonly used and machine-readable format where applicable.
Right to Object
Object to processing carried out under legitimate interests or for direct marketing purposes.
Right to Withdraw Consent
Withdraw consent at any time where processing is based on consent.
Automated Decision-Making
We do not currently carry out automated decision-making that produces legal or similarly significant effects.
To exercise any of these rights, please contact:
customerservices@clfwholesale.com
13. Complaints
If you have concerns regarding how we process your personal information, please contact us first so we can attempt to resolve the matter.
You also have the right to complain to the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Website: https://www.ico.org.uk
Telephone: 0303 123 1113
14. Children
Our website and services are intended for business and commercial customers and are not directed at children under the age of 18.
We do not knowingly collect personal information from children.
15. Third-Party Websites
Our website may contain links to external websites.
We are not responsible for the content, security or privacy practices of third-party websites, and we recommend that you review their privacy policies before submitting personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be published on this page and will take effect immediately upon publication unless otherwise stated.
17. Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact:
CLF Distribution Ltd
Unit 3, Quest 271, Test Lane,
Southampton
Hampshire
SO16 9SD
Email: customerservices@clfwholesale.com
Telephone: 023 8127 7000